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Brand Purpose and ‘Woke’ Branding Campaigns

  • Published:2021-03-01 Issue: Volume: Page:145-154
  • ISSN:
  • Container-title:New Perspectives on Critical Marketing and Consumer Society
  • language:
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Author:

McColl Julie,Ritch Elaine L.,Hamilton Jennifer

Publisher

Emerald Publishing Limited

Reference48 articles.

1. Adidas group launches new sustainability strategy;Adidas;Adidas,2016

2. Social media for public relations: Lessons from four effective cases;Public Relations Review,2016

3. Market (ing) activism: Lush cosmetics, ethical oil, and the self-mediation of protest;JOMEC Journal,2016

4. Hong Kong, a gateway for mainland China? Examining the impact of luxury fashion retailers’ ownership structures on expansion strategies;International Journal of Retail & Distribution Management,2018

5. Corporate social responsibility and firm performance: The mediating role of marketing competence and the moderating role of market environment;Asia Pacific Journal of Management,2015

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1. Social purpose branding approaches: a typology of how brands engage with a social purpose;European Journal of Marketing;2024-05-20

2. The Marketing Agency Role in Delineating and Communicating Brand Purpose;Developments in Marketing Science: Proceedings of the Academy of Marketing Science;2024

3. Introduction;Pioneering New Perspectives in the Fashion Industry: Disruption, Diversity and Sustainable Innovation;2023-05-18

4. Internal Branding - In search of a new paradigm: Guest editorial;Journal of Product & Brand Management;2021-08-03
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