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Social media for public relations: Lessons from four effective cases

  • Published:2016-03 Issue:1 Volume:42 Page:20-30
  • ISSN:0363-8111
  • Container-title:Public Relations Review
  • language:en
  • Short-container-title:Public Relations Review

Author:

Allagui Ilhem,Breslow Harris

Publisher

Elsevier BV

Subject

Marketing,Organizational Behavior and Human Resource Management,Communication

Reference32 articles.

1. Australia Bureau of Statistics (2015). (accessed on 20.09.15) at http://www.abs.gov.au/ausstats/abs@.nsf/Lookup/8146.0 (Chapter 12012–12013).

2. Social media marketing: a strategic approach;Barker,2013

3. Nontraditional Media in Marketing and Advertising;Blakeman,2014

4. Kaleidoscopes and contradictions: the legitimacy of social media for public relations;Barlett,2012

5. Audience experiences of media context and embedded advertising: a comparison of eight media;Bronner;International Journal of Market Research,2006

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