Social media for public relations: Lessons from four effective cases-Reference-Cited by-同舟云学术

登录注册会员服务联系我们

Social media for public relations: Lessons from four effective cases

Published:2016-03 Issue:1 Volume:42 Page:20-30
ISSN:0363-8111
Container-title:Public Relations Review
language:en
Short-container-title:Public Relations Review

Author:

Allagui Ilhem,Breslow Harris

Publisher

Elsevier BV

Subject

Marketing,Organizational Behavior and Human Resource Management,Communication

Reference32 articles.

1. Australia Bureau of Statistics (2015). (accessed on 20.09.15) at http://www.abs.gov.au/ausstats/abs@.nsf/Lookup/8146.0 (Chapter 12012–12013).

2. Social media marketing: a strategic approach;Barker,2013

3. Nontraditional Media in Marketing and Advertising;Blakeman,2014

4. Kaleidoscopes and contradictions: the legitimacy of social media for public relations;Barlett,2012

5. Audience experiences of media context and embedded advertising: a comparison of eight media;Bronner;International Journal of Market Research,2006

Cited by 74 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. Evaluating Strategies of Activist-Public Relations From a Mainstream to Digital Activism Perspective;Digital Capitalism in the New Media Era;2024-02-23

2. Role of public relations practices in content management: the mediating role of new media platforms;Frontiers in Sociology;2024-02-02

3. Brand Trolling Engagement Behavior (BTEB) of Customers: A Challenge for Customer-Brand Relationship;Journal of Relationship Marketing;2024-01-30

4. A tale of two scandals: scale shift and the inefficacy of crisis communication management in Olympic scandals;Frontiers in Communication;2023-09-28

5. Beyond Erasmus. Communication of European Universities alliances on social media;El Profesional de la información;2023-07-02

同舟云学术

1.学者识别学者识别

2.学术分析学术分析

3.人才评估人才评估

"同舟云学术"是以全球学者为主线，采集、加工和组织学术论文而形成的新型学术文献查询和分析系统，可以对全球学者进行文献检索和人才价值评估。用户可以通过关注某些学科领域的顶尖人物而持续追踪该领域的学科进展和研究前沿。经过近期的数据扩容，当前同舟云学术共收录了国内外主流学术期刊6万余种，收集的期刊论文及会议论文总量共计约1.5亿篇，并以每天添加12000余篇中外论文的速度递增。我们也可以为用户提供个性化、定制化的学者数据。欢迎来电咨询！咨询电话：010-8811{复制后删除}0370

www.globalauthorid.com

TOP

Copyright © 2019-2024 北京同舟云网络信息技术有限公司
京公网安备11010802033243号京ICP备18003416号-3