Internal Branding - In search of a new paradigm: Guest editorial
Author:
Publisher
Emerald
Subject
Management of Technology and Innovation,Marketing
Reference71 articles.
1. Mapping themes in the study of new work practices;New Technology, Work and Employment,2019
2. Internal branding: conceptualization from a literature review and opportunities for future research;Journal of Brand Management,2021
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Cited by 4 articles. 订阅此论文施引文献 订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献
1. Teaching loss of brand control to engineering entrepreneurship students through analogical mapping;The International Journal of Management Education;2024-03
2. A mechanism for employees’ brand citizenship behavior (BCB) and negative word-of-mouth (NWOM): the divergent moderating effects of horizontal collectivism;Journal of Product & Brand Management;2023-05-05
3. From brand control to brand co-creation: An integrated framework of brand paradigms and emerging brand perspectives;Journal of Business Research;2022-11
4. The relative impact of employees’ discrete emotions on employees’ negative word-of-mouth (NWOM) and counterproductive workplace behavior (CWB);Journal of Product & Brand Management;2022-03-08
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