Internal relationship marketing: a strategy for knowledge renewal-Reference-Cited by-同舟云学术

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Internal relationship marketing: a strategy for knowledge renewal

Published:2000-11 Issue:6 Volume:18 Page:274-286
ISSN:0265-2323
Container-title:International Journal of Bank Marketing
language:en
Short-container-title:Intl Jnl of Bank Marketing

Author:

Ballantyne David

Publisher

Emerald

Subject

Marketing,Marketing

Reference28 articles.

1. The role of internal marketing in the implementation of marketing strategies

2. Turning the Wheel of Quality Improvement – Continuously

3. Internal networks for internal marketing

4. Improving the quality of services marketing: Service (Re) design is the critical link

5. Berry, L.L. (1981), “The employee as customer”,Journal of Retail Banking, Vol. 3, March, pp. 25‐8.

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