Author:
Bui My,D. Kaltcheva Velitchka,Patino Anthony,C. Leventhal Richard
Abstract
Purpose
– This research aims to examine the effects of varying front-of-package (FOP) nutrition information type on parents' food product choices for children.
Design/methodology/approach
– A 3(FOP nutrition information: nutrient specific system vs food group information system vs summary indicator system) × 3(Perceived healthiness of the product: high vs moderate vs low) mixed-design experiment and content analysis were conducted to test the hypotheses.
Findings
– Findings suggest that summary indicator systems were effective in positively impacting parents' choices for healthier food options, however not as effective as food group information systems – which includes specific nutrient content claims complementing less familiar health nutrient symbols.
Originality/value
– Implications for marketers, consumer welfare advocates and product brand managers are provided.
Subject
Management of Technology and Innovation,Marketing
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