Author:
Bergstein Heather,Estelami Hooman
Subject
Management of Technology and Innovation,Marketing
Reference28 articles.
1. An Exploratory Investigation of Organizational Antecedents to New Product Success
2. Bowers, D.K. (1998), “FAQs on online research”, Marketing Research, Vol. 10 No. 4, pp. 45‐8.
3. Strategic Marketing Planning for Radically New Products
4. Cortese, A. and Stepanek, M. (1998), “E‐commerce: goodbye to fixed pricing?”, Business Week, May 4 , pp. 71‐84.
5. THE EFFECTS OF TECHNOLOGICAL SOPHISTICATION ON STRATEGIC PROFILES, STRUCTURE AND FIRM PERFORMANCE
Cited by
12 articles.
订阅此论文施引文献
订阅此论文施引文献,注册后可以免费订阅5篇论文的施引文献,订阅后可以查看论文全部施引文献