Economics and marketing on pricing: how and why do they differ?-Reference-Cited by-同舟云学术

Economics and marketing on pricing: how and why do they differ?

Published:2005-10 Issue:6 Volume:14 Page:362-374
ISSN:1061-0421
Container-title:Journal of Product & Brand Management
language:en
Short-container-title:Jnl of Product & Brand Mgt

Author:

Skouras Thanos,Avlonitis George J.,Indounas Kostis A.

Publisher

Emerald

Subject

Management of Technology and Innovation,Marketing

Reference62 articles.

1. Pricing a Bundle of Products or Services: The Case of Nonprofits

2. Introductory remarks on the history of game theory

3. Hedonic Price Methods and the Structure of High-Technology Industrial Markets

4. Irrational Behavior and Economic Theory

5. Boulding, K.E. (1952), “Implications for general economics of more realistic theories of the firm”,American Economic Review, Vol. 42, May, pp. 35‐44.

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