Why do consumers prefer one brand over another? The economics and sociology of brand competitiveness-Reference-Cited by-同舟云学术

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Why do consumers prefer one brand over another? The economics and sociology of brand competitiveness

Published:2023-09 Issue: Volume:74 Page:103416
ISSN:0969-6989
Container-title:Journal of Retailing and Consumer Services
language:en
Short-container-title:Journal of Retailing and Consumer Services

Author:

Della Lena Sebastiano,Timming Andrew R.^ORCID

Funder

Fonds Wetenschappelijk Onderzoek

Publisher

Elsevier BV

Subject

Marketing

Reference66 articles.

1. Managing Brand Equity;Aaker,2009

2. What we feel and why we buy: the influence of emotions on consumer decision-making;Achar;Curr. Opin. Psychol.,2016

3. Advertising effectiveness from a consumer perspective;Aitken;Int. J. Advert.,2008

4. Definition of brand;American Marketing Association;Retrieved,2021

Cited by 4 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. The role of digital orientation and strategic emphasis in creating brand competitiveness;Journal of Retailing and Consumer Services;2024-09

2. Assessing the intention to adopt computational intelligence in interactive marketing;Journal of Retailing and Consumer Services;2024-05

3. How consumer preference determines site selection in a metropolitan setting: Analysis of retailer perspective to stay ahead of the competition in the aftermath of a large-scale crisis;Journal of Retailing and Consumer Services;2024-05

4. Consumer Logics;Reference Module in Social Sciences;2024

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