The importance of brand equity to customer loyalty-Reference-Cited by-同舟云学术

The importance of brand equity to customer loyalty

Published:2004-06 Issue:4 Volume:13 Page:217-227
ISSN:1061-0421
Container-title:Journal of Product & Brand Management
language:en
Short-container-title:Jnl of Product & Brand Mgt

Author:

Taylor Steven A.,Celuch Kevin,Goodwin Stephen

Publisher

Emerald

Subject

Management of Technology and Innovation,Marketing

Reference38 articles.

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3. The Antecedents of Customer Loyalty

4. Brady, M.K. and Cronin, J.J. Jr (2001), “Customer orientation: effects on customer service”,Journal of Service Marketing, Vol. 3 No. 3, pp. 241‐51.

5. Focusing on the Forgone: How Value Can Appear So Different to Buyers and Sellers

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