Focusing on the Forgone: How Value Can Appear So Different to Buyers and Sellers
Author:
Publisher
Oxford University Press (OUP)
Subject
Marketing,Economics and Econometrics,Arts and Humanities (miscellaneous),Anthropology,Business and International Management
Link
http://academic.oup.com/jcr/article-pdf/27/3/360/17926917/27-3-360.pdf
Reference31 articles.
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2. Bar-Hillel, Maya and Efrat Neter (1996), “Why Are People Reluctant to Exchange Lottery Tickets?” Journal of Personality and Social Psychology, 70 (January), 17–27.
3. Baron, John and Mark Spranca (1997), “Protected Values,” Organizational Behavior and Human Decision Processes, 70 (April), 1–16.
4. Carmon, Ziv and Itamar Simonson (1998), “Price-Quality Tradeoffs in Choice versus Matching: New Insights into the Prominence Effect,” Journal of Consumer Psychology, 7 (4), 323–343.
5. Casey, Jeff (1995), “Buyer-Seller Pricing Disparities,” Management Science, 41 (June), 979–999.
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