How screening criteria change during brand development-Reference-Cited by-同舟云学术

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How screening criteria change during brand development

Published:2005-06 Issue:4 Volume:14 Page:239-249
ISSN:1061-0421
Container-title:Journal of Product & Brand Management
language:en
Short-container-title:Jnl of Product & Brand Mgt

Author:

Saunders John,Wong Veronica,Stagg Chris,Mar Souza Fontan Mariadel

Publisher

Emerald

Subject

Management of Technology and Innovation,Marketing

Reference44 articles.

1. Stage approach for the evaluation and selection of R&D projects

2. Estimating Nonresponse Bias in Mail Surveys

Cited by 5 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. New Product Development Process Implementation in a Business-To-Business Firm: The Driving and Moderating Factors for Improved Program Performance and Time-To-Market;Journal of Business-to-Business Marketing;2017-01-02

2. A Governance Framework for the Idea-to-Launch Process: Development and Application of a Governance Framework for New Product Development;Research-Technology Management;2014-01

3. What attracts decision makers' attention?;Management Decision;2011-03-29

4. CO-CONSTRUCTING THE BRAND AND THE PRODUCT;International Journal of Innovation Management;2009-09

5. Logical brand management in a dynamic context of growth and innovation;Journal of Product & Brand Management;2007-07-24

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