New Product Development Process Implementation in a Business-To-Business Firm: The Driving and Moderating Factors for Improved Program Performance and Time-To-Market-Reference-Cited by-同舟云学术

New Product Development Process Implementation in a Business-To-Business Firm: The Driving and Moderating Factors for Improved Program Performance and Time-To-Market

Published:2017-01-02 Issue:1 Volume:24 Page:35-56
ISSN:1051-712X
Container-title:Journal of Business-to-Business Marketing
language:en
Short-container-title:Journal of Business-to-Business Marketing

Author:

Durmusoglu Serdar S.,Hirunyawipada Tanawat,McNally Regina C.

Publisher

Informa UK Limited

Subject

Marketing,Management Information Systems

Link

https://www.tandfonline.com/doi/pdf/10.1080/1051712X.2016.1275823

Reference59 articles.

1. Involving organizational buyers in new product development

2. Marketing orientation and company performance: Industrial vs. consumer goods companies

3. Analyzing Customer-Orientation Practices of Firms from a Wider Perspective

4. Managing a Portfolio of Interdependent New Product Candidates in the Pharmaceutical Industry

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