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Marketing orientation and company performance: Industrial vs. consumer goods companies

  • Published:1997-09 Issue:5 Volume:26 Page:385-402
  • ISSN:0019-8501
  • Container-title:Industrial Marketing Management
  • language:en
  • Short-container-title:Industrial Marketing Management

Author:

Avlonitis George J.,Gounaris Spiros P.

Publisher

Elsevier BV

Subject

Marketing

Reference55 articles.

1. The Marketing Concept: Putting the Theory into Practice;Hooley;European Journal of Marketing,1990

2. The Effect of Market Orientation on Business Profitability;Narver;Marketing Science Institute, Report 89-120,1989

3. Market Orientation: Antecedents and Consequences;Kohli;Marketing Science Institute, Report 92-104,1992

4. The Practice of Management;Druker,1954

5. Making the Marketing Concept Work;Felton;Harvard Business Review,1959

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