Logical brand management in a dynamic context of growth and innovation-Reference-Cited by-同舟云学术

Logical brand management in a dynamic context of growth and innovation

Published:2007-07-24 Issue:4 Volume:16 Page:257-268
ISSN:1061-0421
Container-title:Journal of Product & Brand Management
language:en
Short-container-title:Jnl of Product & Brand Mgt

Author:

Logman Marc

Publisher

Emerald

Subject

Management of Technology and Innovation,Marketing

Reference41 articles.

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