Brand Risk Scenarios Development: Theoretical Insights-Reference-Cited by-同舟云学术

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Brand Risk Scenarios Development: Theoretical Insights

Published:2012 Issue: Volume: Page:
ISSN:
Container-title:The 7th International Scientific Conference "Business and Management 2012". Selected papers
language:
Short-container-title:

Author:

Vainauskienė Vestina,Vaitkienė Rimgailė

Publisher

Vilnius Gediminas Technical University Publishing House Technika

Link

http://leidykla.vgtu.lt/conferences/BM_2012/international_economy/551_558_Vainauskiene.pdf

Reference38 articles.

1. Determinants of the brand equity. A verification approach in the beverage industry in Turkey;Atilgan E;Marketing Intelligence and Planning,2005

2. Safety is the antonym of risk for some perspectives of risks;Aven T;Safety Science,2009

3. Vulnerability and Resilience in Natural Disasters: A Marketing and Public Policy Perspective;Baker S M;Journal of Public Policy and Marketing,2009

4. Developing and using scenarios – assisting business decisions;Becker H S;The Journal of Business and Industrial Marketing,1989

5. The current state of scenario development: an overview of techniques;Bishop P;Foresight,2007

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