Limits to growing customer value: Being squeezed between the past and the future-Reference-Cited by-同舟云学术

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Limits to growing customer value: Being squeezed between the past and the future

Published:2013-09 Issue:5 Volume:56 Page:655-664
ISSN:0007-6813
Container-title:Business Horizons
language:en
Short-container-title:Business Horizons

Author:

Logman Marc

Publisher

Elsevier BV

Subject

Marketing,Business and International Management

Reference34 articles.

1. Adner, R. (2012, March 19). Amazon vs. Apple: Competing ecosystem strategies. Harvard Business Review. Retrieved from http://blogs.hbr.org/cs/2012/03/amazon_vs_apple_competing_ecos.html

2. Creating value through business model innovation;Amit;MIT Sloan Management Review,2012

3. Baker, R. (2012, March 12). Alpro ramps up marketing for NPD. Marketing Week. Retrieved from http://www.marketingweek.co.uk/news/alpro-ramps-up-marketing-for-npd/4000574.article

4. Bourzac, K. (2010, April 20). Designing for mobility. MIT Technology Review. Retrieved from http://www.technologyreview.com/article/418584/designing-for-mobility/

5. Pathways to entrepreneurial growth: The influence of management, marketing, and money;Brush;Business Horizons,2009

Cited by 1 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. The interplay between brand and business model architectures:a conceptual grid;Marketing Intelligence & Planning;2021-08-16

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