1. Price competition in a duopoly common retailer channel
2. Private label positioning: Quality versus feature differentiation from the national brand
3. Coltman, D. (1999), “International airline alliances”, Consumer Policy Review, Vol. 9 No. 3, pp. 111‐13.
4. Cook, S. and Ryan, P. (2000), “Brand alliances: from reputation endorsement to collaboration on core competencies”, Irish Marketing Review, Vol. 13 No. 2, pp. 36‐41.
5. Building Store Loyalty through Store Brands