Antecedents and consequences of a retailers’ price image: The moderating role of pricing strategy-Reference-Cited by-同舟云学术

Antecedents and consequences of a retailers’ price image: The moderating role of pricing strategy

Published:2023-09-14 Issue:3 Volume:10 Page:
ISSN:2331-1975
Container-title:Cogent Business & Management
language:en
Short-container-title:Cogent Business & Management

Author:

Susanto Perengki¹²^ORCID,Hoque Mohammad Enamul³,Shah Najeeb Ullah⁴,Al Mamun Abdullah⁴,Hashim Nik Mohd Hazrul Nik⁴,Mesta Hendri Andi¹²,Abdullah Nor Liza⁵

Affiliation:

1. Department of Management, Faculty of Economics, Universitas Negeri Padang, Padang, Indonesia

2. Management, Entrepreneurship, Micro, Small and Medium Enterprises Research Group, Lembaga Penelitian dan Pengabdian kepada Masyarakat (LP2M), Universitas Negeri Padang, Padang, Indonesia

3. BRAC Business School, BRAC University, Dhaka, Bangladesh

4. UKM-Graduate School of Business, Universiti Kebangsaan Malaysia, Bangi, Malaysia

5. Bournemouth University, UK

Funder

Universitas Negeri Padang

Publisher

Informa UK Limited

Subject

Marketing,Management Science and Operations Research,Organizational Behavior and Human Resource Management,Strategy and Management,Business, Management and Accounting (miscellaneous),Accounting,Business and International Management

Link

https://www.tandfonline.com/doi/pdf/10.1080/23311975.2023.2256086

Reference82 articles.

1. The impact of dynamic price variability on revenue maximization

2. Aczel, A. D., & Sounderpandian, J. (2009). Complete business statistics (7th ed.). The McGraw−Hill Companies.

3. Managing Multi- and Omni-Channel Distribution: Metrics and Research Directions

4. The Influence of Prior Beliefs, Frequency Cues, and Magnitude Cues on Consumers' Perceptions of Comparative Price Data

5. The Effect of Discount Frequency and Depth on Consumer Price Judgments

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