The brand dependence scale: measuring consumers’ use of brand name to differentiate among product alternatives-Reference-Cited by-同舟云学术

The brand dependence scale: measuring consumers’ use of brand name to differentiate among product alternatives

Published:2002-11 Issue:6 Volume:11 Page:343-356
ISSN:1061-0421
Container-title:Journal of Product & Brand Management
language:en
Short-container-title:Jnl of Product & Brand Mgt

Author:

Bristow Dennis N.,Schneider Kenneth C.,Schuler Drue K.

Publisher

Emerald

Subject

Management of Technology and Innovation,Marketing

Reference25 articles.

1. Advertising Age (2001), “Top 100 megabrands 2000”, available at: adage.com/dataplace/archives/dp535.html

2. Andrews, I.R. and Valenzi, E.R. (1971), “Combining price, brand, and store cues to form an impression of product quality”, Proceedings, 79th Annual Convention of the American Psychological Association, pp. 649‐50.

3. Reference Group Influence on Product and Brand Purchase Decisions

4. A spreading-activation theory of semantic processing.

5. Free Competition and the Optimal Amount of Fraud

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