Olympic Sponsorships and Brand Value: An Empirical Analysis-Reference-Cited by-同舟云学术

Olympic Sponsorships and Brand Value: An Empirical Analysis

Published:2021-02-05 Issue:2 Volume:50 Page:139-159
ISSN:0091-3367
Container-title:Journal of Advertising
language:en
Short-container-title:Journal of Advertising

Author:

Yazdanparast Atefeh¹,Bayar Omer²

Affiliation:

1. Clark University, Worcester, Massachusetts, USA

2. University of Evansville, Evansville, Indiana, USA

Publisher

Informa UK Limited

Subject

Marketing,Communication,Business and International Management

Link

https://www.tandfonline.com/doi/pdf/10.1080/00913367.2020.1856737

Reference96 articles.

1. Measuring Brand Equity Across Products and Markets

2. How Does Wall Street React to Global Sports Sponsorship Announcements?

3. Adamek, D. 2018. The secrets to successful Olympic sponsorships. Financial Management, June. https://www.fm-magazine.com/news/2018/feb/successful-olympic-sponsorships-201818262.html.

4. “Good things come to those who wait”: The strategic management of image and reputation at guinness

5. Sport sponsorship as distinctive competence

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