Consumer attitudes toward pharmaceutical direct‐to‐consumer advertising-Reference-Cited by-同舟云学术

Consumer attitudes toward pharmaceutical direct‐to‐consumer advertising

Published:2008-06-27 Issue:2 Volume:2 Page:117-133
ISSN:1750-6123
Container-title:International Journal of Pharmaceutical and Healthcare Marketing
language:en
Short-container-title:Intl J of Pharm & Health Mrkt

Author:

Joseph Mathew,Spake Deborah F.,Finney Zachary

Publisher

Emerald

Subject

Marketing,Health Policy

Reference38 articles.

1. Avron, J. (2003), “Advertising and prescription drugs: promotion, education, and the public's health”,Health Affairs, Vol. 22 No. 1, pp. 104‐8.

2. Basara, L.R. (1996), “The impact of a direct‐to‐consumer prescription medication advertising campaign on new prescription volume”,Drug Information Journal, Vol. 30 No. 3, pp. 715‐29.

3. Bell, R.A., Wilkes, M.S. and Kravitz, R.L. (1999), “Advertisement‐induced drug requests”,Journal of Family Practice, Vol. 48 No. 6, pp. 446‐52.

4. Bell, R.A., Wilkes, M.S. and Kravitz, R.L. (2000), “The educational value of prescription drug print advertising”,Journal of Family Practice, Vol. 49 No. 12, pp. 1092‐8.

5. Public Policy Issues in Direct-to-Consumer Advertising of Prescription Drugs

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