The modality of direct-to-consumer advertisements for prescription drugs affects thoughts of risk and drug distrust-Reference-Cited by-同舟云学术

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The modality of direct-to-consumer advertisements for prescription drugs affects thoughts of risk and drug distrust

Published:2019-08-08 Issue:4 Volume:36 Page:349-358
ISSN:0882-4096
Container-title:Communication Research Reports
language:en
Short-container-title:Communication Research Reports

Author:

Magee Robert G.^ORCID,Smith Stephen C.

Publisher

Informa UK Limited

Subject

Communication

Link

https://www.tandfonline.com/doi/pdf/10.1080/08824096.2019.1670633

Reference26 articles.

1. An Updated Analysis of Direct-to-Consumer Television Advertisements for Prescription Drugs

2. Direct‐to‐consumer advertising and young consumers: building brand value

3. The Efficient Assessment of Need for Cognition

4. Communication modality as a determinant of message persuasiveness and message comprehensibility.

5. The Uncanny Valley: The Effects of Rotoscope Animation on Motivational Processing of Depression Drug Messages

Cited by 2 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. A scoping review of empirical research on prescription drug promotion;Research in Social and Administrative Pharmacy;2023-06

2. Advertising: Prescription Drugs;The International Encyclopedia of Health Communication;2022-09-29

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