The Impact of a Direct-to-Consumer Prescription Medication Advertising Campaign on New Prescription Volume
Author:
Affiliation:
1. Rhône-Poulenc Rorer Pharmaceuticals, and Fellow, American Foundation for Pharmaceutical Education, Collegeville, Pennsylvania
Publisher
Springer Science and Business Media LLC
Subject
Pharmacology (medical),Public Health, Environmental and Occupational Health,Drug guides,Pharmacology (nursing)
Link
http://journals.sagepub.com/doi/pdf/10.1177/009286159603000315
Reference44 articles.
1. A Model for Predictive Measurements of Advertising Effectiveness
2. Pharmaceutical Marketing
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