Unbranded advertising of prescription medicines to the public by pharmaceutical companies

Author:

Leonardo Alves Teresa1,Mantel-Teeuwisse Aukje K1,Paschke Anne2,Leufkens Hubert GM1,Puil Lorri3,Poplavska Elita4,Mintzes Barbara56

Affiliation:

1. Utrecht Institute for Pharmaceutical Sciences, Utrecht University; Division of Pharmacoepidemiology and Clinical Pharmacology; Utrecht Netherlands

2. University of Hamburg; Department of Political Sciences; Max-Brauer-Allee 60 Hamburg Germany 22765

3. University of British Columbia; Department of Anesthesiology, Pharmacology & Therapeutics, Faculty of Medicine; 2176 Health Sciences Mall Vancouver BC Canada V6T 1Z3

4. Riga Stradins University; Faculty of Pharmacy; Riga Latvia

5. The University of Sydney; Charles Perkins Centre and Faculty of Pharmacy; Room 6W75, 6th Floor The Hub, Charles Perkins Centre D17 Sydney NSW Australia 2006

6. University of British Columbia; School of Population and Public Health; Vancouver BC Canada V6T 1Z3

Publisher

Wiley

Subject

Pharmacology (medical)

Reference53 articles.

1. Marketing in the lay media and prescriptions of terbinafine in primary care: Dutch cohort study;‘t Jong;BMJ,2004

2. Association Internationale de la Mutualité International Society of Drug Bulletins Health Action International Medicines in Europe Forum Second open letter to interested parties AIM, ISDB, HAI Europe, MiEF

3. Health disparities and direct-to-consumer advertising of pharmaceutical products;Avery,2008

4. Mass media interventions for smoking cessation in adults;Bala;Cochrane Database of Systematic Reviews,2013

5. The impact of a direct-to-consumer prescription medication advertising campaign on new prescription volume;Basara;Drug Information Journal,1996

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