Implementing Web 2.0 tools in organisations: feasibility of a systematic approach

Abstract

Purpose – The aim of this paper is to examine the subject area of implementing Web 2.0 tools in organisations to identify from the literature common issues that must be addressed to assist organisations in their approach towards introducing Web 2.0 tools in their workplace. Based on the findings of the literature a Web 2.0 tools implementation model is presented. Design/methodology/approach – A general scoping review of the literature will be conducted to identify potential issues that might impact on the implementation of Web 2.0 tools in organisations to provide an overview of examples of empirical evidence that exists in this subject area with a view to examining how to advance this particular field of research. Findings – The findings of the scoping literature review indicate that while certain conceptual models and frameworks exist on how to implement Web 2.0 tools in organisations there is a lack of evidence to suggest that they have been empirically tested. The paper also notes that though organisations are unique, based on the literature common features can be found regarding “best practice” on how to introduce Web 2.0 tools in organisations. Research limitations/implications – This paper does not present any findings based on an empirical study involving the implementation of Web 2.0 tools in organisations. The paper does however provide scope for both academic and management practitioners to adopt and test the models and frameworks identified in the literature review when implementing Web 2.0 tools in their organisations. Originality/value – The contribution to knowledge that this paper provides is that it reviews an area where there is a lack of empirical evidence, namely, in the approaches that organisations can adopt when implementing Web 2.0 tools. Based on the findings from the literature and through the creation of a Web 2.0 tools implementation model, this paper provides practical guidance to management practitioners who might find introducing Web 2.0 tools into the workplace a challenge.