Social Media Marketing Challenges and New Directions Post COVID-19

Abstract

The Covid-19 pandemic brought a new phenomenon in the marketing field and practice. Marketers adopted a new information communication technology system for them to be able to survive the harsh and unstable environment. The study used systematic literature review to understanding the strategic social media marketing and sustainability challenges and post COVID-19 directions. The study explored deep insight from peer-reviewed journals, industry experts articles, and relevant literature to understand the phenomenon. This chapter takes a reconceptualization approach on social media marketing through delving into social media marketing and sustainability challenges that emnanted from the Covid-19 pandemic and the post Covid-19 strategies.