Organizational Communication

Abstract

To gain a competitive advantage in dynamic and complex environments, organizations are continuously seeking strategies. One such strategy is the emergence of learning organizations, which foster collective and collaborative learning. Effective communication plays a vital role within learning organizations as it facilitates the efficient exchange of knowledge and information. Moreover, with the advent of digitization, social media has become a widespread mode of communication even within the workplace. This chapter analyzes the impact of social media on intra-organizational communication in learning organizations. It explores how managers can choose appropriate communication platforms and discusses the potential positive and negative implications of social media on various aspects of learning organizations such as organizational effectiveness, structure, pattern, and content of communication. The researchers have proposed a model to assist managers in selecting suitable social media platforms based on situational demands. Furthermore, the chapter highlights areas for future research.