Brand Co-innovation in the Sharing Economy: A Conceptual Framework from Insight to Performance-Based Value Co-creation and Customer Engagement-Reference-Cited by-同舟云学术

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Brand Co-innovation in the Sharing Economy: A Conceptual Framework from Insight to Performance-Based Value Co-creation and Customer Engagement

Published:2022-10-21 Issue: Volume: Page:541-562
ISSN:
Container-title:The Emerald Handbook of Multi-Stakeholder Communication
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Author:

Nankali Alireza,Seyyedamiri Nader,Gholipour Tahmoures Hassan,Foroudi Pantea,Khajeheian Datis,Dekamini Fatemeh

Publisher

Emerald Publishing Limited

Reference40 articles.

1. Winning strategies for customer loyalty in the sharing economy: A mixed-methods study;Journal of Business Research,2020

2. Brand co-creation in multichannel media environments: A narrative approach;Journal of Media Business Studies,2020

3. Technology, value co-creation and innovation in service ecosystems: Toward sustainable co-innovation;Sustainability,2020

4. Exploring customer engagement in the product vs. service context;Journal of Retailing and Consumer Services,2021

5. Co-creation and the factors that influence a consumer's willingness to co-create value;International Journal of E-Business Research,2020

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