Brand co-creation in multichannel media environments: a narrative approach
Author:
Affiliation:
1. Department of Management Studies, Aalto University School of Business, Aalto, Finland
Funder
Helsingin Sanomat Foundation
Publisher
Informa UK Limited
Subject
Strategy and Management,Communication,Business and International Management
Link
https://www.tandfonline.com/doi/pdf/10.1080/16522354.2019.1596722
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1. Identity Matters: Reflections on the Construction of Identity Scholarship in Organization Studies
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