Winning strategies for customer loyalty in the sharing economy: A mixed-methods study

Author:

Akhmedova Anna,Marimon Frederic,Mas-Machuca Marta

Funder

Ministry of Science, Innovation and Universities

Publisher

Elsevier BV

Subject

Marketing

Reference120 articles.

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2. Why continue sharing: Determinants of behavior in ridesharing services;Arteaga-Sánchez;International Journal of Market Research,2018

3. Understanding current and future issues in collaborative consumption: A four-stage Delphi study;Barnes;Technological Forecasting and Social Change,2016

4. Bellotti, V., Ambard, A., Turner, D., Gossmann, C., Demkova, K., & Carroll, J. M. (2015). A muddle of models of motivation for using peer-to-peer economy systems. In Proceedings of the 33rd annual ACM conference on human factors in computing systems(pp. 1085–1094). Seoul, Korea: Association for Computing Machinery (ACM).

5. Sharing nicely: On shareable goods and the emergence of sharing as a modality of economic production;Benkler;Yale Law Journal,2004

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