Sustainable entrepreneurship practices in women-owned micro enterprises using evidence from Owino market, Kampala, Uganda

Abstract

PurposeThis study aims to explore the sustainable entrepreneurship practices undertaken in women-owned businesses, challenges and strategies that women business owners intend to adopt to implement more sustainable entrepreneurship practices using evidence from Uganda.Design/methodology/approachThis study is cross-sectional and qualitative in nature. It involved conducting in-depth interviews with women business owners operating in Owino market and study results were analyzed using ATLAS. ti 8.FindingsThe results indicate that women business owners undertake social, environmental and economic practices in their businesses. However, participants are constrained by fire outbreaks, riskiness of their businesses and breakdown of machinery. Therefore, indicated plans of using energy-saving stoves and electronic tailoring machines digitizing their businesses and hiring skilled workers in order to improve sustainable entrepreneurship practices in their businesses.Originality/valueThis study offers maiden evidence on the sustainable entrepreneurship practices undertaken by women business owners, challenges faced and strategies undertaken to support uptake of more sustainable entrepreneurship practices in their businesses using evidence from Uganda.