Author:
Abdelnaeim Shrouk Mahmoud,El-Bassiouny Noha
Abstract
Purpose
The purpose of this paper is to empirically examine the cognitive drivers that push entrepreneurs toward sustainable venture creation using entrepreneurial cognitive scripts. In particular, this study tests the relationship between entrepreneurial cognitive scripts and sustainability orientation among entrepreneurs in an emerging economy to understand whether entrepreneurial cognitive scripts act as a driver toward sustainability.
Design/methodology/approach
A primary research study was conducted using a structured questionnaire among 351 sample respondents, of which 54% labeled themselves as entrepreneurs and 46% labeled themselves as traditional business people, business students or non-entrepreneurs. The entrepreneurs represented more than ten different industries such as agriculture, food and beverage, education, technology and entertainment.
Findings
The findings of this study highlighted a negative relationship between entrepreneurial cognitions and sustainability orientation as hypothesized. Additionally, non-entrepreneurs were found to be more sustainability-oriented, whereas entrepreneurs with high levels of cognitive scripts were found less concerned about sustainability issues.
Research limitations/implications
This study has a geographic limitation as it has been conducted in a developing country, which is Egypt. Accordingly, the results should be generalized with caution to other developing nations.
Practical implications
This study shows the importance of sustainable entrepreneurship education as an important part of the entrepreneurial ecosystem. The study sheds the light on the different stakeholders that are responsible for raising awareness about the importance of sustainability in developing countries.
Originality/value
This study empirically validates the relationship between entrepreneurial cognitive scripts and sustainability orientation among several industries in a developing country. The study has also a novel contribution in validating that non-entrepreneurs can enjoy entrepreneurial cognitive scripts without the necessity of starting their ventures.
Subject
Economics, Econometrics and Finance (miscellaneous),Strategy and Management,Business and International Management
Reference53 articles.
1. Entrepreneurial marketing strategy, institutional environment, and business performance of SMEs in Egypt;Journal of Entrepreneurship in Emerging Economies,2020
2. The theory of planned behavior;Organizational Behavior and Human Decision Processes,1991
3. Inventor perseverance after being told to quit: the role of cognitive biases;Journal of Behavioral Decision Making,2007
4. Looking upstream and downstream in entrepreneurial cognition: replicating and extending the Busenitz and Barney (1997) study;Journal of Small Business Management,2016
5. Social foundations of thought and action,1986
Cited by
16 articles.
订阅此论文施引文献
订阅此论文施引文献,注册后可以免费订阅5篇论文的施引文献,订阅后可以查看论文全部施引文献