Collaborative relationships with customers: generation and protection of innovations-Reference-Cited by-同舟云学术

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Collaborative relationships with customers: generation and protection of innovations

Published:2017-06-05 Issue:5 Volume:32 Page:733-741
ISSN:0885-8624
Container-title:Journal of Business & Industrial Marketing
language:en
Short-container-title:Jnl of Bus & Indus Marketing

Author:

Charterina Jon¹,Basterretxea Imanol²,Landeta Jon³

Affiliation:

1. Department of Business, Finance and Marketing, University of the Basque Country – UPV/EHU, Bilbao, Spain

2. Department of Finance, Business and Marketing, University of the Basque Country – UPV/EHU, Bilbao, Spain

3. Institute of Business Applied Economics, University of the Basque Country – UPV/EHU, Bilbao, Spain

Publisher

Emerald

Subject

Marketing,Business and International Management

Reference59 articles.

1. An Exploratory Investigation of User Involvement in New Service Development

2. The strategic impact of external networks: subsidiary performance and competence development in the multinational corporation

3. The effects of customer acquisition and retention orientations on a firm’s radical and incremental innovation performance

4. Managing Seller-Buyer Relationships during New Product Development

5. Agency Relationships in Marketing: A Review of the Implications and Applications of Agency and Related Theories

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