Managing Seller-Buyer Relationships during New Product Development

Author:

Athaide Gerard A.,Klink Richard R.

Publisher

Wiley

Subject

Management of Technology and Innovation,Strategy and Management

Reference56 articles.

1. An Exploratory Investigation of User Involvement in New Service Development;Alam;Journal of the Academy of Marketing Science,2002

2. Partnering as a Focused Market Strategy;Anderson;California Management Review,1991

3. Estimating Non-Response Bias in Mail Surveys;Armstrong;Journal of Marketing Research,1977

4. Significance Tests and Goodness-of-Fit in the Analysis of Covariance Structures;Bentler;Psychological Bulletin,1980

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