Managerial judgement in strategic marketing:
Author:
Publisher
Emerald
Subject
Management Science and Operations Research,General Business, Management and Accounting
Reference16 articles.
1. The logic of being illogical in strategic marketing planning
2. The logic of strategic marketing planning: A comment
3. Organisational context and behavioural problems as determinants of the effectiveness of the strategic marketing planning process
4. The role and function of the chief marketing executive and the marketing department: A study of medium‐sized companies in the UK
5. 9. Shubik, M. “Information, risk, ignorance and indeterminacy”,Quarterly Journal of Economics, Vol. 4, 1954, pp. 624‐9.
Cited by 38 articles. 订阅此论文施引文献 订阅此论文施引文献,注册后可以免费订阅5篇论文的施引文献,订阅后可以查看论文全部施引文献
1. Non-linear internationalization and the Uppsala model – On the importance of individuals;Journal of Business Research;2022-02
2. Human behavior and judgment: A critical nano-foundation for the Uppsala model and international business studies;Journal of International Business Studies;2022-01-26
3. Strategic advantage through social inclusivity: An empirical study on resource based view in health insurance firms in India;Journal of Cleaner Production;2021-05
4. Unravelling the unarticulated: SME managers and the role of tacit expertise in marketing;Journal of Research in Marketing and Entrepreneurship;2020-04-10
5. Service Logic Business Model Canvas;Journal of Research in Marketing and Entrepreneurship;2018-07-09
1.学者识别学者识别
2.学术分析学术分析
3.人才评估人才评估
"同舟云学术"是以全球学者为主线,采集、加工和组织学术论文而形成的新型学术文献查询和分析系统,可以对全球学者进行文献检索和人才价值评估。用户可以通过关注某些学科领域的顶尖人物而持续追踪该领域的学科进展和研究前沿。经过近期的数据扩容,当前同舟云学术共收录了国内外主流学术期刊6万余种,收集的期刊论文及会议论文总量共计约1.5亿篇,并以每天添加12000余篇中外论文的速度递增。我们也可以为用户提供个性化、定制化的学者数据。欢迎来电咨询!咨询电话:010-8811{复制后删除}0370
www.globalauthorid.com
TOP
Copyright © 2019-2024 北京同舟云网络信息技术有限公司 京公网安备11010802033243号 京ICP备18003416号-3