Organisational context and behavioural problems as determinants of the effectiveness of the strategic marketing planning process-Reference-Cited by-同舟云学术

Organisational context and behavioural problems as determinants of the effectiveness of the strategic marketing planning process

Published:1990-01 Issue:2 Volume:6 Page:127-143
ISSN:0267-257X
Container-title:Journal of Marketing Management
language:en
Short-container-title:Journal of Marketing Management

Author:

Piercy Nigel F.,Morgan Neil A.

Publisher

Informa UK Limited

Subject

Marketing,Strategy and Management

Link

http://www.tandfonline.com/doi/pdf/10.1080/0267257X.1990.9964121

Reference37 articles.

1. Marketing, Strategic Planning and the Theory of the Firm

2. The Political Economy Paradigm: Foundation for Theory Building in Marketing

3. Birley, Sue, Norburn, David and Dunn, Mark. “Marketing effectiveness and its relationship to customer closeness and market orientation: The British experience”. Proceedings of the Marketing Education Conference. University of Warwick.

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