The role and function of the chief marketing executive and the marketing department: A study of medium‐sized companies in the UK-Reference-Cited by-同舟云学术

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The role and function of the chief marketing executive and the marketing department: A study of medium‐sized companies in the UK

Published:1986-01 Issue:3 Volume:1 Page:265-289
ISSN:0267-257X
Container-title:Journal of Marketing Management
language:en
Short-container-title:Journal of Marketing Management

Author:

Piercy Nigel

Publisher

Informa UK Limited

Subject

Marketing,Strategy and Management

Link

http://www.tandfonline.com/doi/pdf/10.1080/0267257X.1986.9963990

Reference23 articles.

1. The Changing Role of the Marketing Function

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