Linking procedural memory with organizational learning through knowledge corridors

Abstract

Purpose This paper argues that the combination of factors that facilitate focal and peripheral vision represent two distinct types of knowledge corridors. While focal vision may help detect signals that relate to the current objectives of the firm, peripheral vision is directed to non-central issues that may provide signals that relate to emerging trends in the external environment. Ambidexterity vision refers to the tension between these two different business visions within the same organization. This paper aims to examine the significance of procedural memory to an organization’s ambidexterity vision, along with investigating the impact procedural memory has on organizational learning. Design/methodology/approach The research conducted in this study addresses the following two questions: Does the enhancement of procedural memory result in the development of superior ambidexterity vision? Does the simultaneous development of both focal and peripheral vision enhance organizational learning? These research questions are studied by conducting an empirical investigation involving data provided by 203 banking employees. These data are analysed using a structural equation modelling approach. Findings Analysis of the data provides support for the existence of a relationship between ambidexterity vision and organizational learning. Practical implications The findings suggest that the re-direction of managers’ perceptions to supporting and enhancing an ambidexterity vision is likely to result in an improvement in their ability to identify emerging trends, new and emerging customers and potential shifts in customer needs and tastes. Originality/value This work suggests that the re-direction of managers’ perceptions to supporting and enhancing an ambidexterity vision is likely to result in an improvement in their ability to identify emerging trends, new and emerging customers and potential shifts in customer needs and tastes.