Author:
Prendergast Gerard,Liu Po‐yan,Poon Derek T.Y.
Subject
Marketing,Business and International Management
Reference34 articles.
1. Aaker, D.A. and Brown, P.K. (1972), “Evaluating vehicle source effects”,Journal of Advertising Research, Vol. 12 No. 4, pp. 11‐16.
2. When to Accentuate the Negative: The Effects of Perceived Efficacy and Message Framing on Intentions to Perform a Health-Related Behavior
3. Adolescent Skepticism toward TV Advertising and Knowledge of Advertiser Tactics
4. Calfee, J.E. and Ringold, D.J. (1994), “The seventy percent majority: enduring consumer beliefs about advertising”,Journal of Public Policy and Marketing, Vol. 13 No. 2, pp. 228‐38.
5. Coefficient alpha and the internal structure of tests
Cited by
35 articles.
订阅此论文施引文献
订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献