Digital transformation, online advertising, and consumer behaviour-Reference-Cited by-同舟云学术

Digital transformation, online advertising, and consumer behaviour

Published:2024-02-22 Issue: Volume: Page:1-24
ISSN:0265-0487
Container-title:International Journal of Advertising
language:en
Short-container-title:International Journal of Advertising

Author:

Gupta Sahil¹²³,Paul Justin⁴⁵,Stoner Jennifer L.⁶,Aggarwal Arun³

Affiliation:

1. Jaipuria School of Business, Ghaziabad, India

2. Faculty of Hospitality and Tourism Management, USCI University, Sarawak, Malaysia

3. Chitkara Business School, Chitkara University, Punjab, India

4. University of Puerto Rico, San Juan, PR, USA

5. University of Economics and Human Sciences, Warsaw, Poland

6. Department of Marketing, University of North Dakota, Grand Forks, ND, USA

Publisher

Informa UK Limited

Link

https://www.tandfonline.com/doi/pdf/10.1080/02650487.2024.2317632

Reference114 articles.

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5. Altmeyer, M., K. Dernbecher, V. Hnatovskiy, M. Schubhan, P. Lessel, and A. Krüger. 2019. Gamified ads: Bridging the gap between user enjoyment and the effectiveness of online ads. In Proceedings of the 2019 CHI Conference on Human Factors in Computing Systems New York, NY: ACM. 1–12.

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