Understanding the patterns of market orientation among small businesses

Author:

Blankson Charles,Motwani Jaideep G.,Levenburg Nancy M.

Publisher

Emerald

Subject

Marketing

Reference65 articles.

1. Managerial relevance in academic research: an exploratory study

2. Marketing activities and business performance: evidence from foreign and domestic manufacturing firms in a liberalized developing economy

3. Market orientation and innovation

4. Becherer, R.C. and Maurer, J.G. (1997), “The moderating effect of environmental variables on the entrepreneurial and marketing orientation of entrepreneur‐led firms”,Entrepreneurship Theory & Practice, Vol. 22 No. 1, pp. 47‐58.

5. Becherer, R.C., Halstead, D. and Haynes, P. (2003), “Marketing orientation in SMEs: effects of the internal environment”,New England Journal of Entrepreneurship, Vol. 6 No. 1, pp. 13‐22.

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