Market Orientation: Bibliometric Analysis

Author:

Waljiyanto ,Al Musadieq Muhammad,Yulianto Edy,Abdillah Yusri

Publisher

Atlantis Press SARL

Reference44 articles.

1. Agarwal, S., Erramilli, M. K., and Dev, C. S.: Market orientation and performance in service firms: role of innovation. Journal of services marketing, (2003).

2. Han, J. K., Kim, N., and Srivastava, R. K. Market orientation and organizational performance: is innovation a missing link?. Journal of marketing 62(4), 30-45 (1998).

3. Ngansathil, W.: Market orientation and business performance: Empirical evidence from Thailand. University of Melbourne (Australia). (2001).

4. Day, R. H.: Complex economic dynamics-vol. 1: An introduction to dynamical systems and market mechanisms. MIT Press Books, 1 (1994).

5. Kotler, P.: Marketing management: the millennium edition (Vol. 199). Upper Saddle River, NJ: Prentice Hall. (1999).

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