Small versus big stories in framing consumption experiences-Reference-Cited by-同舟云学术

Small versus big stories in framing consumption experiences

Published:2008-04-04 Issue:2 Volume:11 Page:166-176
ISSN:1352-2752
Container-title:Qualitative Market Research: An International Journal
language:en
Short-container-title:Qualitative Mrkt Res: An Int J

Author:

Carù Antonella,Cova Bernard

Publisher

Emerald

Subject

Marketing

Reference17 articles.

1. Market-Oriented Ethnography: Interpretation Building and Marketing Strategy Formulation

2. Rescuing narrative from qualitative research

3. Stories: Big or small

4. How to facilitate immersion in a consumption experience: appropriation operations and service elements

5. Carù, A., Cova, B. and Pace, S. (2007), “Pleasure and enjoyment in the consumption experience: the case of ICT‐based services”,Proceedings of the EACR Conference, Milan, July.

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