Subject
Marketing,Business and International Management
Reference15 articles.
1. Aaker, D. (1990, “Brand extensions: the good, the bad, and the ugly, ”Sloan Management Review, Vol. 31, Summer, pp. 47‐56.
2. Boyd, C.W. (1985, “Point of view: alpha‐numeric brand names, ”Journal of Advertising Research, Vol. 25 No. 5, pp. 48‐52.
3. Chan, A.K.K. (1990, “Localization in international branding: a preliminary investigation on Chinese names of foreign brands in Hong Kong, ”International Journal of Advertising, Vol. 9 No. 1, pp. 81‐91.
4. A Name to Compare With A Discussion of the Naming of New Brands
5. What's in a Name? A Complimentary Means of Persuasion
Cited by
19 articles.
订阅此论文施引文献
订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献