Love the new and loathe the old: The influence of alphabetic order in a brand series on consumers’ preferences
Author:
Funder
National Natural Science Foundation of China
Publisher
Springer Science and Business Media LLC
Subject
General Psychology
Link
https://link.springer.com/content/pdf/10.1007/s12144-021-02479-9.pdf
Reference46 articles.
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3. Calantone, R. J., Chan, K., & Cui, A. S. (2006). Decomposing product innovativeness and its effects on new product success. Journal of Product Innovation Management, 23(5), 408–421. https://doi.org/10.1111/j.1540-5885.2006.00213.x
4. Carter, R. T. (2014). Will I hit my year-end numbers? A brand-performance forecasting model: The case for benchmarking sales and advertising spending. Journal of Advertising Research, 54(4), 398–406. https://doi.org/10.2501/JAR-54-4-398-406
5. Casasanto, D., & Boroditsky, L. (2008). Time in the mind: Using space to think about time cognition. Journal of Advertising Research, 106(2), 579–593.
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