Localization in International Branding-Reference-Cited by-同舟云学术

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Localization in International Branding

Published:1990-01 Issue:1 Volume:9 Page:81-91
ISSN:0265-0487
Container-title:International Journal of Advertising
language:en
Short-container-title:International Journal of Advertising

Author:

Chan Allan K. K.

Publisher

Informa UK Limited

Subject

Marketing,Communication

Link

https://www.tandfonline.com/doi/pdf/10.1080/02650487.1990.11107132

Reference13 articles.

1. Cravens, D. W., Hills, G. E. & Woodruff, R. B. (1987)Marketing Management.Homewood, Illinois: Irwin.

2. International Marketing in the 1980s and Beyond: Research Frontiers

3. Jain, S. C. (1987)International Marketing Management, 2nd edition. Boston, Mass.: PWS-Kent.

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