Author:
Leingpibul Thaweephan,Allen Broyles S.,Kohli Chiranjeev
Subject
Management of Technology and Innovation,Marketing
Reference38 articles.
1. Aaker, D.A. (1991), “Managing brand equity”,The Journal of Business Strategy, Vol. 13, July/August, pp. 27‐32.
2. The Value of Brand Equity
3. Value Creation and Category Management through Retailer–Supplier Relationships
4. Anderson, D., Plotnikoff, R.C., Raine, K. and Barrett, L. (2005), “Development of measures of individual leadership for health promotion”,International Journal of Health Care Quality Assurance, Vol. 18 Nos 2/3, pp. R1‐R12.
5. Does brand loyalty influence double jeopardy? A theoretical and empirical study
Cited by
12 articles.
订阅此论文施引文献
订阅此论文施引文献,注册后可以免费订阅5篇论文的施引文献,订阅后可以查看论文全部施引文献