National versus private brand: A regulatory focus perspective
Author:
Publisher
Elsevier BV
Subject
Marketing
Reference96 articles.
1. Understanding regulatory fit;Aaker;J. Market. Res.,2006
2. Effects of multitier private labels on marketing national brands;Akcura;J. Prod. Brand Manag.,2019
3. Understanding retail branding: conceptual insights and research priorities;Ailawadi;J. Retailing,2004
4. Private-label use and store loyalty;Ailawadi;J. Market.,2008
5. “When income matters: customers evaluation of shopping malls' hedonic and utilitarian orientations”;Allard;J. Retailing Consum. Serv.,2009
Cited by 22 articles. 订阅此论文施引文献 订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献
1. Feeding trust: exploring key drivers, moderators and consequences related to food app usage;Journal of Services Marketing;2024-08-14
2. Pandemic‐led brand switch: Consumer stickiness for private‐label brands;Journal of Consumer Behaviour;2024-07-05
3. It is a match! The effect of regulatory fit on new products recommendations;Psychology & Marketing;2024-05-02
4. Always on your mind? – investigating consideration sets and private labels at the retailer and category level;The International Review of Retail, Distribution and Consumer Research;2024-04-24
5. What drives new luxury consumption? Application of schema congruity theory and heuristic systematic framework;Asia Pacific Journal of Marketing and Logistics;2024-04-08
1.学者识别学者识别
2.学术分析学术分析
3.人才评估人才评估
"同舟云学术"是以全球学者为主线，采集、加工和组织学术论文而形成的新型学术文献查询和分析系统，可以对全球学者进行文献检索和人才价值评估。用户可以通过关注某些学科领域的顶尖人物而持续追踪该领域的学科进展和研究前沿。经过近期的数据扩容，当前同舟云学术共收录了国内外主流学术期刊6万余种，收集的期刊论文及会议论文总量共计约1.5亿篇，并以每天添加12000余篇中外论文的速度递增。我们也可以为用户提供个性化、定制化的学者数据。欢迎来电咨询！咨询电话：010-8811{复制后删除}0370
www.globalauthorid.com
TOP
Copyright © 2019-2024 北京同舟云网络信息技术有限公司 京公网安备11010802033243号 京ICP备18003416号-3