Subject
Library and Information Sciences,General Business, Management and Accounting
Reference17 articles.
1. Anderson, J.C., Narus, J.A. and van Rossum, W. (2006), “Customer value propositions in business markets”,Harvard Business Review, Vol. 84 No. 3, pp. 90‐9.
2. The Marketing Mix Revisited: Towards the 21st Century Marketing
3. Reigniting the fire: a contemporary research agenda for social, political and nonprofit marketing
4. Gupta, A.P. (2007), “Services marketing: a select bibliography”,Vision, Vol. 11 No. 2, pp. 91‐102.
5. Communicating the value of your libraries
Cited by
19 articles.
订阅此论文施引文献
订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献