Outreach marketing may be a successful strategy for NHS libraries
Author:
Affiliation:
1. Colchester Hospital Colchester UK
Publisher
Wiley
Subject
Health Information Management,Library and Information Sciences,Health Informatics
Link
https://onlinelibrary.wiley.com/doi/pdf/10.1111/hir.12357
Reference12 articles.
1. Marketing of library resources and services: A structured literature review;Bhardwaj R. K.;DESIDOC Journal of Library & Information Technology,2016
2. Marketing the hospital library;Bridges J.;Medical Reference Services Quarterly,2005
3. Developing a marketing orientation in hospital library services: A case report;Delawska‐Elliott B.;Medical Reference Services Quarterly,2015
4. Narrative‐based library marketing: selling your library's value during tough economic times;Germano M. A.;The Bottom Line: Managing Library Finances,2010
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